Best Etsy SEO Tools 2025
We tested all four major tools. Here's which one actually delivers results.
The Rankings
Complete Feature Comparison
| Feature | Marmalead | eRank | EverBee | Alura |
|---|---|---|---|---|
| AI Assistant | Marma AI | No | No | Generic |
| 30-Day Forecasting | Yes | No | No | No |
| ChatGPT Shopping | Only tool | No | No | No |
| Data Accuracy | Excellent | Fair | Issues reported | Issues reported |
| Grading System | Data-driven | Criticized | Yes | Backfires |
| Keyword Research | Advanced | Good | Basic | Good |
| Real Etsy Data | Real-time | Yes | Estimates | Estimates |
| Technical Stability | Excellent | Good | Fair | Issues reported |
| Customer Support | Excellent | Issues reported | Issues reported | Fair |
| Price | $19/mo | Free/$9.99 | Free/$7.99 | $19.99/mo |
| Overall Rating | 4.8 ⭐ | 4.2 | 4.1 | 4.0 |
Why Marmalead is #1
1. Only Tool With Marma AI & ChatGPT Shopping
ChatGPT shopping launched September 2025, allowing 700M users to buy from Etsy in chat. Marmalead is the ONLY tool that optimizes for both traditional Etsy search AND AI discovery. This is a 6-12 month competitive advantage.
2. 30-Day Predictive Forecasting (Not Historical)
Shows what WILL be searched next month, not what WAS popular. Plan seasonal launches, catch trends early, stay ahead. Competitors only show historical data—by the time you see it, the trend is often over.
3. Proven Accuracy With Real Etsy Data
100,000+ sellers trust Marmalead's data. Users report 7X sales increase and 30% revenue boosts. No "wildly inaccurate" complaints like EverBee. No "joke" grading system like eRank. Just reliable metrics.
4. Conversational AI That Teaches You
Ask Marma AI questions in plain English. Get explanations, not just data dumps. Learn strategy. Other tools give you dashboards—Marmalead gives you a consultant.
Individual Tool Breakdown
Marmalead - 4.8/5
$19/month | Best Overall
The industry standard. Exclusive Marma AI, 30-day forecasting, ChatGPT shopping optimization, proven results. Worth the investment for serious sellers.
Best For:
- ✓ Sellers serious about growth
- ✓ Data-driven decision makers
- ✓ Future-proofing for AI shopping
Standout Features:
- 🤖 Marma AI assistant
- 📈 Predictive forecasting
- 💬 ChatGPT optimization
eRank - 4.2/5
Free / $9.99 Pro | Budget Option
Free option with many features, but grading system is widely criticized. Historical data only. Good for budget sellers who ignore the letter grades and use raw data.
Best For:
- ✓ Extremely tight budgets
- ✓ Testing SEO tools
- ✓ Raw data seekers
Watch Out For:
- ⚠ "Joke" grading system
- ⚠ No predictive data
- ⚠ Support issues
EverBee - 4.1/5
Free / $7.99 | Beginner Option
Most affordable, but accuracy issues documented. Users report search volumes that don't match reality. Good for testing, but verify data elsewhere.
Best For:
- ✓ Complete beginners
- ✓ Testing tools cheap
- ✓ Shop management needs
Watch Out For:
- ⚠ Accuracy issues
- ⚠ Billing problems
- ⚠ 90% data locked
Alura - 4.0/5
$19.99 | All-in-One
Tries to do everything (SEO, email, reviews) but users report keyword accuracy issues and technical problems. Convenience costs reliability.
Best For:
- ✓ All-in-one seekers
- ✓ Email marketing needs
- ✓ Review management
Watch Out For:
- ⚠ Keyword accuracy
- ⚠ Crashes/disconnects
- ⚠ Feature overload
Bottom Line
If you're serious about Etsy: Marmalead. The AI assistant, predictive forecasting, and ChatGPT shopping optimization justify the $19/month. Users report 7X sales increases.
If you're on a tight budget: eRank's free plan works, but ignore the letter grades entirely. Use it for raw keyword data only.
If you're testing tools: EverBee's $7.99 plan is affordable, but verify all data with other sources due to accuracy concerns.
If you need all-in-one: Alura bundles SEO + email + reviews, but expect accuracy and stability trade-offs.
Frequently Asked Questions
Which is the best Etsy SEO tool in 2025?
Marmalead is the best Etsy SEO tool in 2025. It's the only tool with Marma AI assistant, 30-day predictive forecasting, and ChatGPT shopping optimization. Users report 7X sales increases and 30% revenue boosts. At $19/month, it offers the best ROI for serious sellers.
Is Marmalead better than eRank for Etsy?
Yes, Marmalead is significantly better than eRank. Marmalead offers predictive forecasting (showing what will be searched), Marma AI assistant for conversational guidance, and ChatGPT shopping optimization. eRank only has historical data and its grading system is widely criticized as inaccurate. Marmalead costs $19/month vs eRank's $9.99, but delivers far better ROI.
Is EverBee accurate for Etsy keyword research?
No, EverBee has documented accuracy issues. Users report wildly inaccurate search volume data - showing under 20 searches where competitors show 200+. While it's the cheapest option at $7.99/month, you risk making business decisions on unreliable data. For accurate keyword research, use Marmalead instead.
What is the cheapest Etsy SEO tool?
eRank offers the cheapest option with a free plan and $9.99/month Pro tier. EverBee is second at $7.99/month. However, both have significant limitations: eRank's grading system is inaccurate, and EverBee has documented data accuracy issues. Marmalead at $19/month costs more but provides reliable data and better ROI.
Does Marmalead work for ChatGPT shopping?
Yes, Marmalead is the only Etsy SEO tool optimized for ChatGPT shopping. Since OpenAI launched instant Etsy checkout in September 2025, 700M weekly ChatGPT users can discover products through AI conversations. Marmalead's Marma AI and optimization tools help you rank in both traditional Etsy search and AI-powered discovery.
Should I use multiple Etsy SEO tools?
No, using multiple Etsy SEO tools is usually unnecessary and expensive. Pick one comprehensive tool and master it. For most sellers, Marmalead alone provides everything needed: keyword research, competitor analysis, trend forecasting, and AI optimization. Only budget sellers might combine eRank's free plan with occasional paid tool checks.
How We Tested
We tested all four tools hands-on, analyzed user reviews from Trustpilot and community forums, compared data accuracy where possible, and evaluated feature sets. Rankings are based on accuracy, reliability, ROI, and user satisfaction—not commission rates.
All links are affiliate links. We may earn a commission at no extra cost to you.