Broad keyword and trend research
Keep eRank
Free
You interpret the data yourself
Updated September 1, 2026
Twenty plausible keywords. Still no title. Still no 13 tags. Still no listing edit to test. That is the moment to replace eRank, because the new tool has a specific job to finish.
The replacement test
“I open eRank to ________. I still leave without deciding ________.”
A paid tool earns its place when it produces a title, tag set, product shortlist, or listing test you use each week. If it cannot produce one of those, keep eRank and keep your money.
Pay only when the replacement produces a usable answer for that unfinished task.
Write down the task that stopped your last Etsy session, then choose the tool that completes it.
Broad keyword and trend research
Keep eRank
Free
You interpret the data yourself
Choose keywords and improve listings
Marmalead
$19/month
No permanent free plan
Check demand with Etsy-reported data
Marketplace Insights
Free
Research only; no full workflow
Research products and competitors
EverBee
Free plan
Competitor metrics are estimates
Run research, listings, and marketing together
Alura
Free plan
More tooling than SEO-only sellers need
The strongest replacement case
When eRank leaves 20 plausible keywords, Marmalead helps narrow them to one listing change to test.
The unfinished eRank session
20
plausible keywords
You finish an eRank search with 20 plausible keywords and still cannot choose the title, tags, or listing change to test.
The finished listing decision
1
primary keyword
13
chosen tags
1
listing test
Pick the primary keyword, choose the 13 tags, and define the next listing edit before closing the research session.
Compare demand, competition, seasonality, and the three-month forecast. Then use listing feedback to reduce the keyword pile to one primary phrase and one controlled edit.
Tradeoff: There is no permanent free plan. Pay only if its answer changes what you do every week.
The call
Switch if this handoff stalls every week. Keep eRank if its reports already lead you to confident changes.
Worked example
This is a hypothetical workflow, not a promised ranking result.
The decision
The listing test
Change only the title opening and tags on one listing. Hold the photos, price, and shipping offer steady. Compare Etsy-search visits and favorites for 30 days before repeating the change elsewhere.
Use Marketplace Insights to check a phrase's 30-day demand, EverBee to compare product estimates, and Alura to combine research with listing work.
Best free first-party data
Free: 15 searches/week
The unfinished decision
You are considering a new phrase and want its recent Etsy search count and competing-listing count before opening a third-party tool.
What you can decide
Rule out weak phrases and shortlist terms that pair recent Etsy demand with fewer competing listings.
Etsy reports searches and listing counts from the last 30 days, suggests related terms, and includes 15 searches each week. Etsy Plus adds unlimited searches.
Tradeoff: Marketplace Insights provides search and listing counts but does not choose your title, tags, or next listing edit.
The call
Add it first. The 15 free weekly searches can answer a narrow question without replacing eRank.
Best for product research
Free plan available
The unfinished decision
You are choosing between five product ideas, and keyword metrics alone cannot show which existing listings appear to sell.
What you can decide
Choose which one of five product ideas deserves a prototype and a live listing test.
EverBee’s free Hobby plan includes limited product analytics and keyword research. Paid plans add sales, revenue, conversion, trends, and advanced filters.
Tradeoff: EverBee infers commercial metrics from marketplace signals. Treat those estimates as directional.
The call
Switch or add it for product selection. Stay with eRank when the product is chosen and SEO is the job.
Best all-in-one toolkit
Free plan available
The unfinished decision
Your research, listing cleanup, shop analytics, and marketing tasks are split across tabs that never become one weekly routine.
What you can decide
Research a product, optimize its listing, and check the result in one workspace.
Alura’s free plan includes limited daily research, 10 listing optimizations, a profit calculator, and its Chrome extension. Paid plans expand analytics and marketing tools.
Tradeoff: If you only research keywords, Alura’s listing, analytics, and marketing tools may sit unused.
The call
Switch when consolidation is the job. Keep eRank when you only need keyword and trend research.
Choose by the unfinished job: Marmalead for the listing decision, Etsy Marketplace Insights for free demand data, EverBee for product bets, or Alura for consolidating shop work.
Yes. Etsy Marketplace Insights includes 15 keyword searches per week and reports search and listing data from Etsy. EverBee and Alura also offer limited free plans. If eRank Free already covers your work, keeping it may still be the best no-cost option.
Usually, no. Keep eRank when its free research limits and trend tools answer your questions. Switch only when a recurring job is missing, such as guided listing optimization, product-demand research, or a broader shop-management workflow.
eRank gives you research. Marmalead helps you decide what to change. Keep eRank when price and broad access to research tools matter most; choose Marmalead when you want keyword research, seasonality, forecasting, and listing guidance connected in one Etsy SEO workflow.
Marmalead keeps the research and listing decision in one Etsy-focused workflow, then adds seasonality and forecasting. Its standard monthly plan is $19, with a 14-day money-back guarantee.
Checked against official plans September 1, 2026. Etsy data is labeled; third-party sales figures remain estimates.
Because every third-party Etsy score uses incomplete data, treat it as a hypothesis and verify one listing change against your shop results before you repeat that change across the rest of your listings.